To generate awareness ahead of the official opening of Frenchy Bar et Brasserie and the unveiling of Hilton Toronto's renovations, Halo & Co. devised a pre-launch and post-launch strategy introducing Frenchy to Toronto's top media, influencers, content creators and tastemakers. The strategy covered media relations, communications, event planning and production.
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For the grand opening, Frenchy came alive with performances by the Canadian Opera Company and National Ballet of Canada and extensive food and drink stations. Upstairs, Hilton Toronto’s 32nd floor replicated a journey through the streets of Toronto. Each suite offered interactive experiences where guests were immersed in the atmosphere of different Toronto neighbourhoods. Halo & Co. supplemented the guest list by inviting the city's top-tier editors and journalists, creators and VIPs to experience the property’s renovations.
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