Looking to bring the luxury brand to life globally, Four Seasons Hotels and Resorts called on Halo & Co. to support and develop an event series showcasing its worldwide hospitality masters. The word millennial would have never been associated with Four Seasons until Halo & Co. developed the Pop Down series. Using unfamiliarity to their advantage, the Halo & Co. team transformed unusual venue conditions into beautiful spaces and focused on each master’s talent to create immersive food and beverage concepts.
Halo & Co. used its network of global connections to secure VIP guests and renowned musical talents. Between 2018 and 2019, Halo & Co. produced Four Seasons Pop Down activations in Toronto, Philadelphia, Miami, Hong Kong and London.
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