1 Hotel Toronto

1 Hotels chose Halo & Co. as its agency of record to launch its first Canadian property in Toronto. It's pandemic-era opening strategy consisted of a series of intimate opening events. Reputable editors, content creators, luminaries and industry executives enjoyed all-encompassing staycation experiences for a first look at 1 Hotel Toronto. As a result, Halo & Co. garnered national and international print, online and broadcast coverage in addition to organic social media coverage. Simultaneously, Halo & Co. launched the hotel’s all-day dining destination, 1 Kitchen Toronto and the property’s rooftop bar and restaurant, Harriet’s Rooftop. We were later enlisted to launch Noble 33's first Canadian restaurant, Casa Madera, situated beside 1 Hotel Toronto.