SWISS Airlines’ new direct flight from Toronto to Zurich prompted Switzerland Tourism to collaborate with Halo & Co. for a robust awareness campaign highlighting the route. Through personalized Victorinox suitcase mailers and a curated launch event, Halo & Co. generated buzz, inspiring Torontonians to explore the European destination. The event, attended by media, influencers, and industry leaders, featured an Accidentally Wes Anderson-themed event with interactive elements and Swiss gifts, while one lucky guest won the grand prize of two business class return tickets to Zurich.
